Field Notes
Practical observations from the work of building brands, improving websites, shaping content, and helping small business owners make smarter marketing decisions.
What You’ll Find Here
A mix of real-world marketing lessons, smart ideas, and honest observations from the field. These are the things we notice while helping business owners make their marketing feel more connected, more intentional, and easier to lead.
- •Marketing decisions worth a closer look
- •Brand, website, and content lessons from real conversations
- •Practical ideas for building credibility and visibility
The Person Behind the Purchase
A well-defined customer persona helps you understand the person behind the purchase, so your message, website, content, and growth strategy can speak more directly to the people you want to reach.
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Why We’re Not Afraid to Teach You Marketing
If teaching business owners how to understand their own marketing means they may need us less, why would we do it? Because informed business owners make better decisions, lead stronger marketing, and build better businesses.
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